Things I’ve built — at work and on my own.

I like wearing a lot of hats. My work spans an enterprise CRM I help build full time, a couple of SaaS products I design and ship solo, and freelance web and SEO work for local businesses. Different problems, same thread: understand the people involved, then build something that genuinely helps. Here are the projects I’m most invested in right now.

  • Personal SaaS

    MAYA — Hotel Revenue Management

    A rules-based revenue management system that dynamically prices hotel rooms from real-time occupancy, pickup, and booking-window data. Multi-tenant SaaS with row-level security, a Node worker that evaluates pricing rules every five minutes, PMS integrations (Mews, Cloudbeds), and a simulation mode for dry runs.

    Next.js · TypeScript · Supabase · Node worker

  • Personal SaaS

    Outrly — Wildlife Observation Platform

    A birds-first community platform for logging sightings, confirming others’ observations, mapping hotspots, and getting nearby-species alerts. An observation-first data model on PostGIS with explicit source reliability, a prediction layer for species likelihood, and eBird ingestion as baseline coverage. Launching in Alabama, designed for national scale.

    Next.js · Supabase · PostGIS · eBird API

  • Day job

    Enterprise CRM — Main Street Inc

    A full-featured CRM for financial institutions: contacts, opportunities, tasks, and communications for relationship managers. I work across a custom query-builder UI, dynamic attribute systems, overnight ETL with member deduplication, SendGrid email analytics, and a multi-tenant AWS stack with Cognito auth — plus a schema refactor from 130 legacy tables to a clean vertical-slice design.

    React · TypeScript · C#/.NET · PostgreSQL · AWS

  • Freelance

    SEO & Web Consulting

    Freelance SEO strategy and paid-search management for small and mid-sized businesses. Full-service: Google Ads (Performance Max) setup and split testing, SEO audits and keyword research in Ahrefs, GTM conversion tracking, and professional client reporting — handled end-to-end from scoping to invoicing.

    Google Ads · Ahrefs · GTM · Search Console