Corey DeLoach

I’m Corey. I build software in Birmingham, Alabama.

I’m a full-stack software engineer who leans front end and cares deeply about the architecture and data models behind a good product. But I’m just as much a people person as an engineer — I read a room about as well as I read a stack trace, and I’ve learned that the best software comes from actually understanding the humans who’ll use it. Clean code matters to me; so does clear communication.

My path here wasn’t a straight line, and I’m glad it wasn’t. I earned a B.S. in Biology from Birmingham-Southern College and spent my early career as a sales engineer in industrial water treatment and specialty chemicals — years of sitting across the table from customers, earning trust, and figuring out what someone actually needs before pitching a solution. In 2020 I went all in on development through Covalence’s full-stack program, and that sales instinct still shapes how I build and collaborate today.

Now I’m a software engineer at Main Street Inc, where I help build and maintain a full-featured enterprise CRM for financial institutions — React and TypeScript on the front end, C#/.NET and PostgreSQL on a multi-tenant AWS stack behind it. I’ve worked on everything from a custom query-builder UI and dynamic attribute systems to overnight ETL pipelines and a schema refactor that took a sprawling 130-table legacy structure down to a clean, vertical-slice design.

I’m happiest when I’m building. MAYA is a rules-based revenue management system that dynamically prices hotel rooms; Outrly is a birds-first wildlife observation platform built on PostGIS and eBird data. I also run a small freelance practice doing SEO and paid-search work for local businesses — which scratches both the technical itch and the side of me that just likes helping people win.

Away from the keyboard, I’m endlessly curious and a little competitive. I play chess, basketball, and (lately, obsessively) pickleball, take on more DIY projects around the house than I probably should, and spend as much time as I can with my family — including chasing down new corners of the world together. The same curiosity that pulls me into a new codebase pulls me onto a plane.

If you’re working on something interesting — or you just want to talk shop, swap travel stories, or get beat at pickleball — I’d love to hear from you.

Experience & education

Software

  1. Software Engineer Main Street Inc

    October 2024 — Present

    • Build and maintain a full-featured enterprise CRM for financial institutions using React, TypeScript, C#/.NET, and PostgreSQL.
    • Architect multi-tenant AWS infrastructure — Cognito auth with MFA, magic links, and proxy login; S3 behind CloudFront and WAF; containerized APIs on ECS.
    • Implement a custom query-builder UI, dynamic attribute systems, and overnight ETL pipelines for member data ingestion and deduplication.
    • Integrate SendGrid for transactional email with webhook analytics and unsubscribe handling.
    • Lead a backend schema refactor from a 130-table legacy structure to a streamlined vertical-slice architecture.
  2. Freelance SEO & Web Consultant Sole Proprietor

    2023 — Present

    • Manage Google Ads (Performance Max) campaigns, keyword strategy, and A/B split testing for SMB clients.
    • Deliver SEO audits, keyword research, and reporting with Ahrefs and Google Search Console.
    • Configure GTM conversion tracking, and handle client quoting and invoicing independently.
  3. Software Developer CCG

    October 2023 — October 2024

    • Developed and maintained web applications using C#, PHP, and WebForms for dynamic HTML generation.
    • Participated in the full SDLC — code reviews, standups, sprint planning, and release management.
    • Collaborated with cross-functional teams within an Agile methodology.
  4. Software Developer Kukui

    2022 — 2023

    • Built and maintained client-facing web pages using HTML, CSS, and JavaScript.
    • Delivered responsive, accessible front-end solutions for small business clients.

Before software

  1. Sales Engineer Kurita America

    2021

  2. Sales Engineer Nashville Chemical

    Grew annual sales from $190K to $670K+ over four years.

    2016 — 2021

  3. Sales Engineer Triple Point Industries

    2015 — 2016

  4. Lab Technician Randolph and Associates

    2013 — 2015

Education

  1. Full-Stack Software Development Covalence

    2020

  2. B.S. Biology Birmingham-Southern College

    2013